When Corner House, Bangalore's most treasured legacy ice-cream band, sought to play the social media game, they were apprehensive about losing their identity.
At Wirality Media, we assured them of a brand voice that was both familiar and fresh.
I led the creative direction of Corner House's first foray into social media, humanising the brand into one more responsive, observant, and relevant with its increasingly younger clientele.
We sought out popular cultural references, current events, and talking points about Corner House's best-sellers to announce Corner House's social media personality with a bang.
Asking customers to guess what sundae Will Byers from Stranger Things is referring to (DBC)
Referencing their evergreen Cherry Jubliee
Leveraging social media engagement to
direct product sales
Leveraging PUB G to popularise new outlets
Capitalising on the lunar eclipse to
drive sales to a new product
Bangalore's affection for Corner House is only matched by its adoration for a certain Indian cricketer so we acknowledged it
We connected with the customers on a deeper level, evoking Corner House's deep-rooted relationship with its customers, well before social media.
We leveraged our social media work to engage with customers regularly at Corner House outlets.
