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When DreamFolks moved from being a service bundled inside banks to a direct-to-consumer membership brand, their social content needed a fresh approach, one that sold a feeling instead of a feature list.
DreamFolks is India's largest travel and lifestyle aggregator, giving members access to airport lounges, golf courses, and private clubs, with a network spanning 650+ social clubs, 650+ golf courses, and 200+ grooming outlets worldwide. At Wirality, our pitch centered on one idea: "Privilege Without Permission."
I wrote the pitch line and shaped the social content approach that carried it forward, turning lounges, golf, and private clubs from a services list into the backdrop of a life already being lived.
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