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When Fastrack Store came to us, they had an audience that had stopped noticing them. 265,000 followers, over a thousand posts, and content that
gave people no reason to stop scrolling.
We rebuilt the account from the ground up, starting with where their audience actually was: Reels.
We gave it a new visual language, dynamic 3D typography mixed with vintage-retro aesthetics,
built to look like the internet a young Indian actually lives in, not the internet a retail brand assumes
they live in. Around that, we built out content pillars that felt like a person's feed rather than a catalogue. Fashion MVP for gifting season. Pandalverse for Durga Pujo. Bare Maximum for Valentine's Day.
Tis The Time for Christmas.
It worked. The account crossed 93 million views, picked up 81,000 new followers, and its save and share rate climbed from 0.8% to 9.2%. Reels stopped being a tactic for Fastrack Store. They became the transformation.
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