When Quick Ride, a popular carpool and taxi/cab app, reached out to craft a series of commercials, we saw their problem differently.
They wished to sell their service.
We re-framed the conversation, instead inviting potential customers to partake in the culture of carpooling, highlighting social, monetary, and community benefits by referencing everyday scenarios.
We garnered over 10 million views cumulatively from these ads and their assets cumulatively.
This one was tricky. Can 'old-school' be a noun? Well, Apple went with 'Think Different' instead of Think Differently (grammatically correct). One of the most sucessful American ad campaigns employed a grammatically incorrect phrase 'Got Milk?'. So then why couldn't Quick Ride bend the English Language for a punchline? So we did.
