When Tata Coffee approached us hoping to rejuvenate their quarterly newsletter, they sought a design and copy overhaul.
I led the project and was determined to re-brand the look, feel, and content of this newsletter like I would a magazine.
Working closely with Tata Coffee's team, we sought to first wrap our ideas around a central theme for each issue. We re-modeled already existing sections detailing information about company proceedings.
Working with our chosen theme, we then added:
-
Cover story (Theme)
-
Inspiration Station
a section featuring one inspiring story of triumph against seemingly
insurmountable odds
-
Catch That Trend
a section covering articles about tech, popular culture, and money
-
Coffee and More
a section focusing on coffee's historical origins and cultural mutations
-
Health and Wellness
a section focusing on food, mental health, and fitness
The rejuvenated issues were a roaring success, commended by Tata's top brass.
For my work on the Harvest issue of January 2016, I was awarded by Pink Lemonade.
